User Research Case Study
Environmental Conservation Education App & Website
Roles & Responsibilities: Developing the User Research Plan; Conducting User Interviews; Analyzing and synthesizing findings to create a User Personas & Journeys; Iterating on the Sitemap and Navigation for enhanced Information Architecture; Comparative Analysis
Deliverables, Tools, Timeline/Scope: Deliverables: User Research Case Study, Mockups, Navigation and Information Architecture changes, Content (copy, images, and videos) improvements and considerations, Brand Identity Design
Tools Used: Google Survey, Adobe XD, Miro, InVision, User Research & Testing, Heuristic Analysis
Timeline and Scope: Four Weeks
Analyze User Experience and Flow via Findings through User Interviews and Survey
Ideate and Define changes
Develop Considerations and Suggestions to improve UI, navigation, layout, UX writing, and content
Audit UX tests
User Experience Design
Environmental Conservation Education App & Website
Roles & Responsibilities: Using findings from the User Research Plan; created high and low-fidelity prototypes for a dedicated app and companion website.
Deliverables, Tools, Timeline/Scope: Brand Identity Design Kit, Prototype
Tools Used: Adobe XD
Timeline and Scope: Three Weeks
Climate Action & Climate Education = Resilience
“Climate Action & Climate Education are Essential to changing and adapting to our rapidly changing planet.”
— Dr. Rachel Pearce
“Science and Social engagement equal enlightenment.”
— Professor Alan Howard